Released on = September 22, 2006, 11:54 am

Press Release Author = Brand Motion

Industry = Automotive

Press Release Summary = Magellan® offers easy-to-use advanced GPS navigation for
driving, hiking, camping, biking; whether you\'re making your way about town, across
the country or around the world. The simple menus and intelligent design of your
Magellan GPS adds a new level of fun and peace of mind as you navigate with superior
accuracy.

Press Release Body = Detroit, MI, September 19, 2006 - Magellan® offers easy-to-use
advanced GPS navigation for driving, hiking, camping, biking; whether you\'re making
your way about town, across the country or around the world. The simple menus and
intelligent design of your Magellan GPS adds a new level of fun and peace of mind as
you navigate with superior accuracy.

Magellan is a leader in the consumer, survey, GIS and OEM GPS navigation and
positioning markets.

Recognized as an industry innovator, the Company is the creator of the award-winning
Magellan® RoadMate series portable car navigation systems, the Magellan eXplorist
outdoor handheld navigation devices, the Hertz NeverLost® car navigation system and
ProMark, the best-selling single frequency GPS survey product line on the market.
The company is recognized worldwide through its Magellan brand and has experienced
dramatic revenue growth as GPS technology has proliferated across a range of
consumer and commercial applications.

The Company is headquartered in San Dimas, California with European headquarters in
Carquefou, France. In 2006, Thales Navigation was acquired by a group of investors
led by Shah Capital Partners, a private equity firm based in Santa Clara,
California. The company was renamed Magellan and offers its leading consumer GPS
solutions under the Magellan brand, and its innovative professional GPS solutions
now under the Magellan Profesional name.

Brandmotion has partnered with Magellan® to bring integrated Plug-and-Play
navigation to select high volume vehicle lines. Capitalizing on one of the hottest
trends in the aftermarket, this Magellan® integrated navigation system includes over
7 million points of interest plus maps of the entire United States and Canada. No
need to download maps from your computer as you need them. Full-color touch screen
and turn-by-turn voice guidance is a standard feature. All the features you\'d expect
from the most advanced Magellan® vehicle navigation systems. Turn it on and go.

Features and Benefits:

* Magellan® brand awareness and quality
* Factory-installed appearance
* Turn-by-turn voice guidance
* Full-color touchscreen
* Complete maps of the United States and Canada built-in
* 7 million pre-programmed points of interest
* SmartDetour automatically routes around traffic jams
* Easily enter addresses with QuickSpell
* Concealed wiring and antenna

The system is easily installed on any 2004 or newer model Ford F-150.

Some key points about the navigation system are:

* Seamlessly integrated with vehicle interior: no wires, no wobbly suction cups
* Easy-to-install: no wire cutting or hole drilling. 15 minutes vs. 1-2 hours
for aftermarket radio-based solutions
* Easy-to-buy: available at dealers, over internet
* Lower price: $1199 MSRP vs. $2000 for OEM factory offerings
* Safer vehicle placement: high on dash vs. low in radio face
* Available for: Ford F-150 and Lincoln Mark LT, Ford Edge (Late Nov), Ford
Explorer/Sport Trac (Late Nov)

Brandmotion LLC, provides the content for the Johnson Controls Overhead RailPort
Storage System found in the Ford F150, Chevy Uplander, Saturn Relay, Buick Terrazza,
Pontiac Montana SV6, Chrysler Town and Country and Dodge Town and Country.

Contact: Http://www.brandmotion.com

Web Site = http://www.brandmotion.com

Contact Details = Ann Knapp
PO Box 370
Bloomfield Hills , 48303
$$country

248-705-3863
mktg@brandmotion.com
http://www.brandmotion.com